Keeping quality unchanged while making price changes as gradual and fair as possible.
We believe our customers deserve complete transparency about what's happening behind the products they trust.
Over the past few months, some of you may have noticed gradual price changes across our whey protein range. We've worked hard to keep these increases as small and gradual as possible.
The reason is simple: the global cost of high-quality whey protein has increased dramatically.
Rather than making sudden price changes or compromising on quality, we chose a different approach—and we'd like to explain why.
Whey raw material cost
July 2025: ₹1,450/kg
↓
June 2026: ₹3,700/kg
More than 2× increase in less than one year.
This is the cost of the whey raw material alone. Manufacturing, packaging, quality testing, logistics, taxes and other operating costs are additional.
Why we're increasing prices gradually
While global whey prices continued to rise, we sourced whey protein over the last 6–7 months at different prices.
Because of this, much of the whey we're using today was purchased before prices reached their current peak.
Instead of immediately pricing our products based on today's highest raw material costs, we're introducing price revisions gradually as newer, higher-cost whey enters production.
This means you're still benefiting from the lower-cost inventory we secured over the past several months.
Our goal is simple: to keep price changes as gradual and fair as possible while continuing to deliver the same trusted quality.
What changed?
Whey protein is the primary ingredient in every whey product we make.
Over the past year, global demand has increased much faster than supply.
For months, we absorbed as much of the increase as possible while continuing to maintain the same ingredients, manufacturing standards and rigorous quality testing.
As older inventory is replaced with significantly more expensive raw material, gradual price revisions have become unavoidable.
Why are whey prices rising?
There isn't one single reason. Several global factors are contributing.
Growing global demand
Protein is no longer just for athletes. More people are including protein in their daily diets, and the increasing use of GLP-1 medications has further accelerated demand for high-quality protein.
Limited whey supply
Whey is produced during cheese manufacturing. Since whey production depends on cheese production, supply cannot increase overnight while demand continues to grow.
India relies on imported whey
Although India is one of the world's largest milk producers, very little whey protein is manufactured domestically. Most whey used in India is imported and purchased in foreign currencies, making prices sensitive to global markets and exchange rates.
Our commitment to quality
When raw material costs rise, companies have different ways to reduce costs.
We've chosen a different path.
We will continue to:
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Maintain the same protein content.
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Keep the same trusted formulation.
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Never add unnecessary fillers.
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Never use cheap amino acids to artificially inflate protein values.
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Continue offering a true 1 kg pack instead of reducing it to 907 g (2 lb).
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Continue comprehensive in-house quality testing for every batch.
Our promise remains unchanged.
The protein stays the same.
The formulation stays the same.
The quality stays the same.
No shortcuts. No hidden changes. No compromises.
What we're doing instead
Rather than compromising on quality, we're choosing transparency.
As newer batches of higher-cost whey enter production, prices may be revised gradually to reflect changing market conditions and rising input costs.
At the same time, we're expanding our range of high-quality protein options, including Plant Protein, Soy Protein and Yeast Protein, so customers have more choices at different price points.
Why we're sharing this
Because we'd rather explain the situation than surprise you.
Price increases are never welcome, and we completely understand that.
The global whey market has changed.
The cost of maintaining premium quality has changed.
What hasn't changed is our commitment to quality, transparency and honest communication.
If global whey prices decline in the future, we'll make every effort to pass those savings on to our customers wherever possible.
Want to verify this yourself?
The rise in whey prices isn't unique to us. It's a global trend covered by independent organisations and international news agencies.
Helpful resources include:
Our commitment remains unchanged
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Same protein content
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Same trusted formulation
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Same quality standards
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Same comprehensive in-house quality testing
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No hidden changes
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No shortcuts
As market conditions evolve, we'll continue to balance quality, fairness and long-term sustainability while keeping our customers informed.